Sell Your Products at Cool Girls Create House
A two-month retail residency for product-based brands ready to test their products in a real store.
Keep 90% of your product sales. The House retains 10%. You do not have to live in Memphis.
Applications close October 16 • No fee to apply • Powered by Shop Black Fest
Your products. In a real store. For two months.
We’re selecting 10 product-based brands for the founding CGC Brand Residency inside Cool Girls Create House in Downtown Memphis.
Your products get a real retail test without you opening or staffing your own store. We track sales and product performance so you can see what moves, what shoppers respond to and what to do next.
You keep 90% of your product sales. Cool Girls Create House retains 10%.
Here’s what you get
- two months of retail placement in the CGC Gift Bar
- 90% of your product sales; the House retains 10%
- Clubhouse access during designated hours
- One Brand Takeover during your Residency
- One simple content session in the CGC studio
- Access to Cool Girls Connect during your Residency
- Sales and product-performance data
- Retail Readiness Checklist
- Midpoint Check-In
- End-of-Residency Final Report + Review
Is your brand a good fit?
This is for product-based brands that are ready to test retail.
Your products should be shelf-ready, clearly priced and a natural fit inside a curated gift shop and creative clubhouse for women.
- Gifts and small goods
- Books, journals, cards and stationery
- Candles, home goods and decor
- Beauty, self-care and wellness products
- Art, prints and creative objects
- Accessories and lifestyle goods
- Select packaged food or beverage products that fit the setup
Not in Memphis? You can still apply.
You do not have to live in Memphis to participate in the retail test. If selected, you can ship your products to Cool Girls Create House.
Non-local residents are responsible for getting inventory to the House by the required intake date, replenishing it when needed, and arranging return shipping or pickup at the end of the Residency.
You do not have to travel to Memphis for your products to be sold. Your in-person Brand Takeover and content session are available if you can come to Memphis during the Residency.
- You sell physical products
- Your products are shelf-ready with clear pricing
- You can provide enough inventory for a two-month retail test
- You can replenish inventory if needed
- You are willing to promote your Residency
- You want to learn what actually sells in a physical store
What happens during the two months?
- DAY 1 — GET READY. Confirm inventory and pricing, complete the Retail Readiness Checklist, and choose 1–2 things you want to learn.
- DAY 30 — CHECK THE DATA. Review what’s selling, what isn’t and what shoppers are responding to. Choose 1–2 adjustments.
- DAY 60 — KNOW WHAT’S NEXT. Receive your final Retail Performance Report + Review and three recommended next steps.
Join the Founding Residency
$250 for two months
Future Residency rate: $500.
There is no fee to apply. The $250 Founding Residency fee is only due if your brand is selected and you accept your spot.
You keep 90% of your product sales. Cool Girls Create House retains 10%.
Only 10 founding brands will be selected. Applications are not first come, first served. We’re curating the group based on product readiness, brand fit and the overall Gift Bar mix.
Applications close October 16.
Still have a question?
It is a two-month retail test for selected product-based brands inside Cool Girls Create House.
No. Shelf placement is part of it, but the residency is built around product testing, shopper response, brand discovery, and learning what moves in a real setting.
No. You need to have a product that is ready enough to sit on a shelf, clear pricing, enough inventory, and a willingness to promote and learn.
Women-owned and Black-owned brands with giftable, shelf-ready products are a strong fit. Memphis-made and local brands are welcome, but you do not have to live in Memphis. Selected non-local brands must be able to ship inventory to the House, replenish it as needed, and arrange return shipping or pickup when the Residency ends.
The founding Residency is $250 for two months. The standard rate is $500. Residents keep 90% of their product sales. The House retains 10%.
Cool Girls Create House is a creative clubhouse and retail space for women to shop, create and connect.